Charizma Co. | Client social media
I was hired on to write captions and blog posts for Charizma Co., as well as the clients we had taken on. They were all from a variety of industries - A DJ in Hollywood, real estate agents and so on. We had a specific schedule and content calendar that we’d work out each month
In order to fully understand the clients who were brought on before, I suggested us sending questions to our clients each month, for me to get to know them better. I wasn’t included in some of the earlier meetings, so aside from doing my research on their business, I wanted to get a better sense for who they were as people. From there, we started implementing the questions and sending to our clients to be able to craft messages and blog posts from there.
From there, the Charizma Co. podcast has since been born.
When working on the content for Charizma Co., I would brainstorm questions, then sit with Rubi Zetino, our creative director to take notes on her responses. I would then craft messaging around that and include for the particular brand pillar day.
Captions
Your captions are more than just throwing a random quote or a few emojis. It needs to tell a story, and learning more about the clients and their audience is key to grabbing their interest and making them engage with the content you’re posting.
Scheduling content
I was in charge of navigating the scheduling system.I connected our platforms to the scheduling system and from there, would work to get as far ahead on scheduling content for the clients we were assisting. This included video, photos, captions and any necessary tagging and hashtags.
Visuals
Charizma Co. specializes in visuals, whether it stunning videography or beautiful, detailed portraits to best convey the message. Pulling the best photo to go with the caption/specific day for the brand pillar was crucial. It all plays a role. It was also a matter of collaboration, working with Liz and Rubi on the artwork, finding them in the right catalog of work and so on.
Stories
This was a chance for me to learn more about crafting videos - editing the right clips, working alongside Liz to create a strong message within the videos and imagery included.
All of your content should work together to tell a cohesive story. But, it isn’t just about image. It’s important to also create content that is engaging and informative. I learned a lot about social media storytelling and learning to be quicker with changes, grabbing the moment and being ready to post at any time.